Istria is the largest Croatian peninsula located in the North Adriatic, close to Italy and Slovenia and, for many visitors, the closest Mediterranean destination.

For several years now, it has been proud of the slogans "Green Mediterranean" and "Mediterranean as it once was". It is full of tradition, cultural heritage and untouched natural beauty. Developed tourism along the coast with crystal clear sea and rich history, surrounded by greenery characterizes Istria as the best of both worlds.

When you find yourself in Istria, it is imperative to try some of the gastronomic specialties that Istrians are especially proud of - olive oil, Istrian prosciutto, Malvasia wine or fuži with truffles.

Truffles from the Motovun forest have been known for centuries, and the inhabitants found them during deforestation. Since they never encountered truffles, they originally gave them to their pigs because they have a specific look and smell. Their price is even a few hundred euros per kilogram!


Apart from enticing gastronomy, Istria is also proud of its rich history dating back to before Christ. The Histri tribe, after whom this distinctive peninsula was named, settled as early as the 11th century BC.
Most people think of the Mediterranean coastal cities such as Umag, Poreč, Rovinj, Pula, but the fairytale green interior of the peninsula has its charms. The rural magic on the hills full of vineyards still hides the smell of the nearby sea.

Thanks to the large number of sunny days a year, you can enjoy walking, cycling and exploring untouched nature. We recommend a visit to the Istrian waterfalls Sopot and Gologorički dol and a tour of the monument through the Glagolitic Alley along the Motovun forest.

From the perspective of real estate sales, Istria is a very diverse market. The most popular type of real estate are stone houses with a swimming pool. Unlike the rest of the Croatian coast and islands, the view of the sea is not crucial for real estate buyers in Istria when choosing a dream home. The location, the beauty of the surroundings and the quality of the property itself are important. Due to the great interest in stone houses with a swimming pool in the interior, it is becoming increasingly difficult to find them and therefore their price is rising.

However, the Istrian real estate market is one of the most dynamic in Croatia, and more and more popular every day. Italian buyers often choose Istria because of its proximity, but also Istrian history and tradition that is quite similar to Italian, there are domestic - Croatian buyers, but also Austrian and German buyers who are numerous due to the favorable geographical position. It is not uncommon for buyers from more distant countries to buy real estate in Istria lately, mostly due to excellent air connections with the airport in Pula.



Apart from stone houses with a swimming pool in the interior of Istria, apartments near the sea in the area of ​​Rovinj, Poreč and Pula are in great demand, where real estate has the greatest value. Buyers of real estate in Istria buy real estate for their own vacation or life throughout the year, but very often with the purpose of tourist rental, given that real estate in Istria achieves very high rental prices and, accordingly, a relatively quick return on investment.

Apart from buying holiday real estate, Istria is also known as an excellent potential for project and investment development. Therefore, quality construction land for the development of housing and tourism projects, such as resorts and hotels, is in high demand.

Everyone can find their little piece of paradise in Istria according to their own preferences due to the diversity and rich offer. Due to the growing popularity, real estate is selling at a high speed, completely as expected.

Below we have prepared an overview of part of the attractive real estate offer in Istria;

Beautiful family house near Tar:

Extremely attractive apartment in the center of Pula, first row to the sea:

Villa with pool surrounded by greenery in a quiet location near the picturesque town of Svetvinčenat:

And finally, an interesting rustic house surrounded by vineyards and olive groves in Momjan:

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