Istria is the largest Croatian peninsula located in the North Adriatic, close to Italy and Slovenia and, for many visitors, the closest Mediterraneandestination. Istria is an area of exceptional natural beauty, invaluable cultural and historical heritage and a rich gastronomic offer. From the point of view of realestatesales, Istria is a very diverse market, specific in many parameters. The most popular type of real estate are stonehouseswithaswimmingpool. Unlike the rest of the Croatian coast and islands, for buyers of real estate in Istria, in most cases, the sea view is not a decisive factor in choosing. The micro-location, the beauty of the environment and the quality of the real estate itself are important here. In addition to stone houses with a swimming pool in the centre of Istria, quality apartments near the sea in the area of Rovinj and Porec are also in high demand, where real estate has the greatest value. Buyers of real estate in Istria buy real estate for their own vacation or life throughout the year, but very often with the purpose of later tourist rental, given that real estate in Istria achieves very high rental prices and, accordingly, a relatively quick return on investment. Apart from buying holiday real estate, Istria is also known as an excellent potential for project and investment development. Therefore, quality construction land for the development of housing and tourism projects, such as resorts and hotels, is in high demand.